KPIs
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Software-as-a-Service KPIs show how a business ranks against its peers. 

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Key Performance Indicators (KPI) are ways to measure company performance. A large number of KPIs can be calculated from a company’s financial numbers and sales statistics, so it is important to pick indicators that match the company’s business and target market.

These KPI’s are useful ways to measure performance of Software-as-a-Service (SaaS) companies:

  • Gross Revenue
  • Gross Profit Margin
  • Conversion Rate
  • Churn Rate
  • Monthly Active Users (MAU)
  • Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • Ratio of LTV to CAC
  • Overhead
  • Monthly Burn
  • Runway

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